Tanja is one of the creative women who help create the styles that go into the collection. Prints have always featured strongly in Masai’s DNA, and we take pride in creating beautiful, vibrant, artistic prints that are always unique to us. Tanja works artistically and with many different tools to create prints that develop the concept of a collection beautifully, underlining the ideas and sources of inspiration the designs are based on.
Masai stories
Tanja Marjatta Juhl
May 2021
Senior Print Designer at Masai
“Often, the print process begins with the design team shaping the general theme of an idea, and I start to draw out some elements from that. Are the design ideas based on inspiration from India, for example, or Japan? Or are we right here in Copenhagen, where Masai has its roots? I look at other factors and sources of inspiration available to us to influence the collection. I always see something I can use – a texture, for example. And now it’s so much a part of my consciousness that I just know what something can be used for, or how to translate inspiration into prints. It can be very abstract, or very specifically about which brush to use to create a special expression, so I actually have a complete toolbox with me every day as I go to work. It’s fun and delightful to be allowed to look at the world and peek into the different styles that exist, at home and abroad, as well as past and present.”
Tanja Marjatta Juhl
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Senior Print Designer
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Elisabeth Nielsen
The Danish/Ukrainian pianist Elisabeth Nielsen began her musical journey and her love affair with the piano when she was just 5 years old. For her, music is a language that gets its energy from the audience.
Cristina Santos
At MASAI we price long term relationships with the people, who are part of the process of creating pieces of fashion, that transcends time. One such key person is Cristina Santos, who has worked with Masai and the production of jersey styles in Portugal for more than 23 years.
Birgitte Lund
I have been working as a visual artist for the last 36 years. When I paint, I become absorbed by the light and the tactile and by colours and all the different layers I use to build my paintings. I love the slowness of the process and love losing myself in each painting. .